Edithouse helped Revolver Film Company using the unique camera Red One in the brand new video starring metal icons In Flames. The Red One camera is unique in many ways. Directors such as Peter Jackson and Steven Soderbergh have acclaimed its potential. Now it is already being used in Swedish productions. Gothenburg film communication company Edithouse got their hands on a RedOne™ as soon as it became available. The first visible result is the brand new video starring metal icons In Flames.
Edithouse´s first assignment using the RedOne is one for Patrice Ullæus of Revolver Film Company, creator of the new In Flames video ”Alias”. In Flames is one of the truly great heavy metal bands in the world. They have toured with other major acts like Iron Maiden and Sepultura. The new In Flames album sold in excess of 20,000 copies during the first week of its release in the USA alone.
– Finally there´s a usable alternative to 35 mm film, Patrice Ullæus says. I had been hearing a lot of good things about the camera and was curious to see what it could actually do. The original plan was for the RedOne™ to shoot some supplementary high speed elements in 120 fps.
Once sessions were over and I started to log the material, I immediately realized the great difference in quality. With Red I now could shoot with short focus depth and with a blackness depth that can only compare to film. I meant to use only one or two jumps from the RedOne™, but I ended up using the camera for half of the video.
The video premiered on American MTV on September 4. The video is also available on In Flames official homepage.
Edithouse produces and distributes film, irrespective of the medium. For 20 years Edith use has been working around the world with Gothenburg, Sweden as the base station. Employees include screen writers, directors, editors, 2D and 3D artists, as well as flash, internet, dvd and Blu-ray experts. Edith use has its own post production with Flame, Smoke and sound studios.
Film production is the core of Edithouse. Clients include Volvo Cars, SAAB, SKF, Volvo Penta, Saab Microwave Systems and a number of others.